The creators of IVG Premium E-Liquids (formally known as "I Love VG") absolutely love and have a passion for Vaping and E-Liquids. So much so, they decided to name their E-Juice brand after their affinity for Vegetable Glycerine, in particular, VG is the main ingredient in any e-liquid mainly responsible to give you smooth and big clouds.

The British e-liquid company’s flavours are vaped by millions of vapers in over 60 countries and 6 continents. Winner of multiple international awards, IVG offers a huge range of mouth-watering e-liquid flavours, there is a flavour ready to satisfy every taste bud. IVG’s vision has always been to settle for nothing less than excellence. The shortfill range is blended at a ratio of 70%VG 30% PG to give you smooth and tantalising flavoured clouds. IVG’s profiles are blended carefully which includes Sweets/Candy, Fruits, Desserts, Menthols and Tobaccos.